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Behind-the-Scenes Tour: KeHE - Bringing a Food Brand to Life on the Show Floor
Wednesday, June 10, 2026, 10:00 AM - 12:45 PM CDT
Category: Events

Location: McCormick Place | Chicago, IL


Sponsor/Host:

Tentative Schedule

10 am check-in
10:15 am - 10:45 am - Welcome, Introductions, Activation
10:45 am - 10:55 am: break
10:55 am - 11:45am - tour
11:45 am - 12:45pm - lunch & wrap up


Learning Objective:
Understand the physical manifestation of a brand—how vendor partnerships takes food and beverage companies products and transform them into immersive, memorable experiences within a tradeshow environment.
Stop 1: Welcome & Big Picture
Stop 2: The Power of “Moments of Delight” on the show floor
Stop 3: What It Takes to Serve Food on a Show Floor
Stop 4: Exhibitor Experience & Constraints
Stop 5: Logistics Challenges & Opportunities
Stop 6: Sustainability in Action

Registration free, capped at 20 planners

REGISTER TODAY