October 2015

A Message from Your Chapter Chair, Lisa Goecke

Lisa Goecke

 Dear IAEE Midwestern Chapter Members:

I can’t believe it is already October. Last spring, I talked about the experience of “Show Season”, but for many of us, fall is “Show Season”. As you navigate all the last details and execute amazing events, make sure you are taking breaks and reminding yourself why we all love this crazy business.

Thank you to all of you who attended our Annual Meeting. What an awesome panel (I’m not just saying that because I was the moderator), great information. We are truly excited about what is coming next for IAEE Midwestern Chapter. We hope to continue to make positive changes and become the best chapter in the country! 

Our Charity
As many of you know our Chapter supports the Chicago Hornets as our Chapter Charity. The Chicago Hornets are a Youth Sled Hockey team consisting of kids ages 5 to 20 whom have physical disabilities yet are determined to play ice hockey. As almost all children do, they want the opportunity to participate in sports and feel the camaraderie of being part of a team. In some cases it's not even to play hockey; for some, it is their only freedom outside a wheelchair or walker. Over the last several years, I’ve had the opportunity to interact with some of the players and I can say, without a shadow if a doubt, that they are some of the most inspirational people I’ve had a chance to meet.

On October 18, we will be hosting a sled hockey game against the Hornets at Seven Bridges Ice Arena in Woodridge. This is a rematch of our 2013 game that is sure to be a fantastic time. FAMILY AND FRIENDS ARE WELCOME! Please come out and support our fundraising efforts and have some fun with your industry colleagues – plus it is a serious ab workout. :-) 

All proceeds from this special event will benefit the Hornets.

Looking forward to seeing you at the game.


This Quarter’s Highlights

2015 Annual Meeting Panel


Annual Meeting How Prepared Are You?

On Wednesday, September 30th Lisa Goecke, Director of Trades Shows, National Restaurant Association gave a presentation to participants highlighting the chapter’s activities for the year. 

Additionally, Lisa moderated an informative educational session (panel to the left) focused on dealing with untimely crises or disruption during a convention or an event.


2015 IAEE MWC Golf Outing

26th Annual Golf Outing & Member Mixer Reception
Seven bridges Golf Club was the site for the Annual Golf Outing.  The greens were well tended, the weather was perfect and the course was challenging. The Midwestern chapter was represented by 104 golfers. See you next year!

Important Reminders

IAEE Expo! Expo! 2015
Bringing together organizers and industry suppliers for their mutual benefit through the exhibition, education and networking sessions. 

Registration is now open for the annual meeting, December 1-3 in Baltimore, MD.


Upcoming Events - Save the Date

Jennifer Kimball and Lisa Goecke (2013)

Chapter Charity Sled Hockey Game
On October 18th, be prepared for some laughs and a lot of fun as we challenge our 2015 chapter charity the Hornets Youth Sled Hockey Team to a match at the Seven Bridges Ice Area. 

Register here
Family and friends are welcome to attend!

2014 Educational Program and Holiday Party

Educational Program and Holiday Party
Save the date November 18th IAEEMWC will be back at Kendall College. Join us in the Skyline Room at Kendall College Chicago for a Midwest sports-themed celebration “Midwest is Best,” where you will learn about some unique food and beverage pairings to honor our Midwestern sports teams.  

Wear your favorite team's jersey, hat, scarf, button or whatever else you have that shows off your team spirit.    


Member Recognition

Cassie Thompson

Young Professional of the Year
We’d like to take this opportunity to highlight Cassie Thompson, Events Manager, SmithBucklin Corporation as the recipient of IAEE’s Young Professional of the year.  Cassie serves on the IAEEMWC board as Chair of the Young Professional Committee.  The IAEE Young Professional of the Year Award recognizes excellent professional performance by someone who has committed his/her time to advancing the standing of young professionals in our industry. 


Merit Award
The IAEE Midwestern chapter is also happy to recognize another member, Dan Traver, CEM, Business Development Vice President, The Freeman Company. The IAEE Merit Award recognizes individuals whose ideas and/or work have benefited IAEE as an organization in some special way, and is generally reserved for those who have stepped forward at the chapter and/or local level.

 Sarah Madonia


1st IAEE Midwestern Chapter YP Expo Expo Scholarship
The YP Scholarship was created to assist an IAEE Midwestern Chapter Member interested in attending Expo! Expo! in Baltimore, MD.  Although we received several applications with qualified candidates, Sarah Madonia, from SmithBucklin Corporation was granted the 2015 YP Scholarship which includes a complimentary Expo! Expo! registration and a two night hotel stay.    


Young Professionals Happy Hours

This summer, the Midwestern Chapter Young Professionals made it a goal to explore Chicago rooftops. 

Our first happy hour was at Cerise at the Virgin Hotel, the second one was at the IO Godrey, the third one was at Tavern at the Park, and the fourth one was at Rock Bottom. 

See some happy hour highlights below. 

 Tavern at the Park Cerise at the Virgin Hotel 

Young Professionals Spotlight 

Sean McDonaugh - Client Development Executive, Freeman 


Sean McDonaugh - Client Development Executive, Freeman

Hometown: Chicago, IL
University: Eastern Illinois University
Fun Fact: I was fortunate enough to play football at Soldier Field in 8th grade.


What is one piece of advice you would give to other IAEE Young Professionals?
Always go the extra mile for your clients and co-workers. With so many moving parts in our industry, the contacts you make along the way will help you immensely toward your goals for producing events, meetings, etc.

What is the biggest lesson you've learned since starting in the industry? 
I believe the biggest lesson I've learned since starting the industry is simple, just be nice! As I stated above, doing our job alone is tough so the more people you have to help you the easier the whole process will become.

What is your favorite quote?
"You only get one chance to make a first impression."

“Like” IAEE MWC Young Professionals on Facebook to see more Young Professionals Spotlights! Do you want to be the next Young Professionals Spotlight? Fill out the Spotlight Survey!

Industry Related Tips and Tools

Trying to find research to support new initiatives?  Well don’t forget about a free member resources provided by CIER. http://www.ceir.org/

7 ways to use Instagram to your advantage at a tradeshow

Optimize Your Trade Show Experience with an Event Checklist



Thank You to our 2015 Sponsors



Choose Chicago 


Global Experience Specialists


Convention Data Services 

Oscar & Associates 


Fern Exposition & Event Services

Valley Expo & Displays 



Map Your Show 

Meet Chicago Northwest





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