By Cassie Palacios, Events Manager, SmithBucklin Every day, we each experience numerous encounters with service employees; let me paint a picture for you. You go to a nice steak restaurant (Restaurant A) for your friend’s birthday dinner. When you arrive, they don’t have your reservation on file and tell you it will be a 30-minute wait. You ask if there’s somewhere that you can sit while you wait and they shrug and say “sure, you can sit at the bar – it’s first come, first served”. You look at the bar and realize that with the bar line three deep, you may not be served for ten minutes, let alone get a seat. So you leave. As you’re walking out, you call another steak restaurant (Restaurant B) and explain what just happened and beg them to get you a table. Luckily for you, they have a table available! So, you and your friend go there and as you walk in, they greet you by name. ‘How did they know it was me’? you wonder. You’ll never really know. As you sit down at your table, a server brings you two complimentary glasses of champagne and apologizes for the inconvenience at Restaurant A, but wishes your friend a happy birthday. You know this is going to be a great experience. Will you ever return to Restaurant A? Probably not. But Restaurant B? Maybe this will become your new annual birthday spot. And with that, Restaurant B makes more money. The philosophy of great customer service increasing the bottom line directly translates into the Exhibitions and Events industry through the interactions we all have daily with exhibitors, sponsors, partners, and suppliers. Read more...
by Jean Heis, CMP, Director, Meetings and Exhibits, Institute of Food Technologists Samsung, my smart home and Pokémon Go know a lot about me. So does Google, amazon.com, Mariano’s and iPass. They’ve gathered data on me and my behaviors for several years and I have no issue with it. I understand my behaviors tell a lot about me, and I appreciate the intelligence gathered on me allows the collector to form a profile specific to me. I like that amazon.com suggests new books based on the books I’ve read and that Mariano’s gives me coupons I’ll actually use. Help Your Exhibitors Wade through a Sea of E-Mail Clutter I have a confession to make: Every day I receive about 40 emails that are some form of “newsletter” from various industries or thinly veiled sales emails masquerading as content. Every day I read about 3 of those emails and the rest get deleted or saved in my “read later” folder (which I never look at). Exhibitors in your show are no different than I am when it comes to paying attention to these types of communications. Read more...
I understand the irony – I work for a tech company who weathered the storm as a startup and transitioned to be an industry leader. I am a serial networker who believes that technology should be part of everything you do. Yet, on this cold and rainy morning I sit at my desk handwriting thank you notes. It’s my belief that there are very few who don’t take pleasure in a handwritten gesture of gratitude. Read more...
As the exhibition industry has been evolving and taking more modern approaches in nearly every business process, pricing exhibitor products is no different.
10 Tips to Grow Your Trade Show Prospect List IAEE offers some great CEM courses, including Exhibition and Event Sales. The course teaches vital marketing and sales techniques to ensure the success of an exhibition.
Go Ahead & Go Green! I would have never thought working for a company that specializes in the events and tradeshow industry would lead to a passion The Only Reason You Need to Start Networking Are you interested in submitting a blog?
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