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IAEE Webinar - Behind the Scenes: Behind the Scenes: SXSW and Overland Expo
Wednesday, June 12, 2024, 10:30 AM - 11:30 AM CDT
Category: Virtual Event

Join us for an insightful webinar discussion as we delve into the dynamic realm of fan-based consumer shows. This discussion is for both B2B and B2C producers and your teams looking to turn your audience into passionate fans. Discover the best tips and strategies gleaned from B2C events / hybrid B2B/B2C shows that are sure to elevate your approach. From innovative ideas to time-tested techniques, we'll explore what makes these events successful and how you can apply these lessons to your own endeavors.

Moderated by Consumer Events Council Chairperson, Michelle Metter of Fast Forward Events, you will hear from Consumer Events organizers, Brittani Mathis, Director of Global Sales Operations for SXSW LLC and Lindsay Hubley, Senior Vice President, Consumer Events for Emerald X as they tackle what worked, lessons learned and more in this interview style format. Get ready to learn, discover, and uncover new avenues for growth in the world of consumer engagement

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

Content Provided by IAEE Consumer Events Council

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