Young Professionals Committee 

 

Expo! Expo! YP Scholarship Experience ~ Stephanie DeMarco 

 
As this year’s Midwestern Chapter Young Professional Scholarship winner, I had the opportunity to experience Expo! Expo! as an attendee. I had previously attended as an exhibitor only, so I was excited to be a full-time registrant and experience the educational side of this conference. I left Las Vegas feeling energized, educated, and confident in the future of my career.

I kicked off Tuesday morning in the IAEE Hangout that was a new take on a networking environment. I grabbed some coffee while browsing through the Art of the Show Winners gallery, checked out the innovative ZenSpace meeting pods, and connected with a group that I had met at this year’s IAEE Krakoff Leadership Forum. There was something new around each corner! In this same space was the GES Mainstage where I attended the Women’s Leadership Experience which was a session on Impactful Communication. Betsey Allen-Manning led us through how to build trust, captivate listeners, and reduce conflict when we are working with different personalities and other barriers. This session was a motivating start to the week for me.

I attended the Opening General Session and watched as IAEE honored its first CEM Advance Professionals class. As someone who has been in the industry for only a few years, to see the growth and career journey I can take to the next level through IAEE was enlightening and something to strive for!

The educational sessions that I attended were informative and compelling. Two sessions that stood out were “How Sponsorships Drive Value for Attendees: A Quantitative and Qualitative Approach” and the Young Professional Buzz Session. The sponsorship session was focused on the value that sponsorship has to exhibitors and the impact it has on attendee behavior outside of brand equity, but rather engagement. They spoke to creative ways you can approach a sale incrementally, focus on experiential offerings, and showing measurability and ROI. This was thought-provoking for myself since I don’t live in the sponsorship world day-to-day, but can take this knowledge back to my clients and events.  The Young Professional Buzz Session asked us - “What Keeps You Up at Night? (in one word). The results were Money, Success, and Workload. We talked through each subject, and it was interesting to hear everyone’s thoughts on each topic and to know that being a YP, these stressors won’t necessarily go away, but we can learn how to manage them, use them to grow, and take that with us into the future.

The exhibit was vibrant and packed! I enjoyed walking through the show as an attendee and experiencing each exhibitor. From the Tech Pavilion, to the International Pavilion, and everything in between, I am excited to take back new ideas from the market and share them with my clients.

I cannot thank the IAEE Midwestern Chapter enough for the opportunity to attend Expo! Expo! as the Young Professional scholarship recipient. The opportunities I was given through attending were so valuable. If you are a Young Professional, I highly recommend applying for this scholarship in the future.

I look forward to seeing you all in upcoming chapter events!

Stephanie DeMarco


ABOUT THE IAEE MIDWESTERN CHAPTER YOUNG PROFESSIONALS:

The objective of IAEE's Midwestern Chapter Young Professionals Committee is to provide focus on the needs of those who are at the beginning of their career paths.

The goals of the Young Professionals Committee shall include but are not limited to:

1. Continue to identify young professionals within IAEE’s Midwestern Chapter membership, determine their special needs and expectations and develop initiatives specifically designed to meet their needs.

2. Recommend educational, networking and other programs and initiatives to IAEE with the needs of young professionals in mind.

3. Develop new initiatives designed to attract, engage and retain individuals of diverse backgrounds and interests.

4. Contribute to and support IAEE’s student outreach efforts aimed at raising awareness of the value of IAEE membership and recruiting student members.

5. Provide a social and professional support network for this important segment of IAEE Midwestern Chapter members.

Estimated Time Commitment:
Members of the IAEE Midwestern Chapter Young Professionals Committee will be expected to meet 6 times each year via teleconference.  Conference calls will generally last 60 minutes each.  In addition, members are encouraged to attend all IAEE Midwestern Chapter events and other networking activities.

Teams within the committee may be established to address specific tasks.  In this event, members of the task-specific team may be required to participate in additional teleconferences.  

Midwestern Chapter Goal:
The goal of the Midwestern Chapter is to enrich the members' experience on a local level and encourage networking, education and collaboration.

IAEE’s Mission:
IAEE promotes the unique value of exhibitions and other events that bring buyers and sellers together such as road shows, conferences with an exhibition component, and proprietary corporate exhibitions. IAEE is the principal resource for those who plan, produce and service the industry.

To be a part of the Midwestern Chapter's Young Professionals Committee, please contact committee chair, Cassie Thompson.

If you need assistance justifying your attendance at IAEE Midwestern Chapter programs, use the form found here.  You can populate the items marked in red to relate to each program you're interested in attending.