June - In-Person Program - Gamification and Activation on the Show Floor
Thursday, June 12, 2025, 8:00 AM - 5:00 PM CDT
Category: Events
Join us for an energizing and hands-on afternoon with Dr. James Mourey, associate professor at DePaul University and expert in consumer behavior, branding, and innovation. In this dynamic session, Dr. Mourey will take you beyond the buzzword of gamification and demonstrate how game-based strategies can truly transform audience engagement at live events. Through interactive discussion, real-world examples, and even a custom game designed for attendees, you’ll discover practical techniques to activate participation, foster stronger emotional connections, and create memorable experiences for your audiences. Whether you plan conferences, meetings, or brand activations, this session will equip you with the tools to make every moment count. Don't miss this opportunity to experience gamification in action—and leave with strategies you can apply right away. Time/agenda: Meeting Planners/Organizers - Comp registration is available thanks to our sponsor Meet Chicago Northwest - Please use the comp discount code MCNW. Interested in becoming a sponsor, click here. Contact: Michael Romero | [email protected] |